An online hotel booking firm in Kenya has launched a new interactive website to promote Kenya’s tourism establishments. The firm, Central Reservations Bureau East Africa Limited (CRB) announced it had installed a technology platform to generate real-time hotel bookings and provide a payment gateway.
CRB director, Mr Barongo Rukara, said the Into Kenya website is expected to play a major role in the generation of hotel bookings for the hospitality industry.
Tourism minister, Mr Morris Dzoro, said globalisation and the great strides in the ICT, websites are becoming the first point of contact between a hotel and a customer.
"As far as ICT is concerned, we have no choice but to embrace it in order to harness the benefits of sustainable economic and social development that it always brings," he said in a speech read by Tourism assistant minister, Mr Raphael Muriungi during the launch of the website in Nairobi on Wednesday.
Dzoro said Internet is now the premier source of information and bookings for tourists and generates revenue of over $50 billion annually globally.
Retrevied from the East African Standard 27/4/07
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